Abstract:
Cash conversion Cycle has increasingly been adopted by the Kenyan companies due to benefits it is
accompanied with. This study specifically looked at the influence of cash conversion cycle on the growth rate of
companies listed at Nairobi Securities Exchange. The study objective was supported by Cash conversion cycle theory.
Longitudinal research design was adopted to collect data from a population of 64 listed Firms at Nairobi Securities
Exchange. A sample size of 19 firms was selected through census and simple random sampling technique. Secondary
data were collected from each company’s annual publications. Both descriptive and inferential analysis were done
to analyze the collected data which will be in quantitative form. Both analyses were done with the help of statistical
package of social sciences (version 27). Descriptive analysis involved frequency distributions and measures of central
tendency. The findings revealed that CCC has negative significant influence on ROE.
